Blog - February 1, 2024

Wizards of the Coast denies that it is selling Dungeons & Dragons

You may have heard rumors about Chinese conglomerate Tencent looking to buy Dungeons & Dragons IP from Hasbro. According to IP publisher and Hasbro subsidiary Wizards of the Coast, that’s complete nonsense.

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News of the supposed sale stems from a report by Beijing-based outlet Pandaily on January 31, which claimed to have heard that Hasbro was looking to sell Dungeons & Dragons (D&D) due to recent financial troubles. Hasbro’s profits declined throughout 2023, causing mass layoffs across the entire company in December 2023. Bald Gate 3 Developer Larian Studios will act as an intermediary as they are already working with Hasbro and Wizards of the Coast (Bald Gate 3 Directly based D&D) and Tencent owns shares of Larian.

A woman in a white robe reads a book with a magnifying glass in DnD 5E,Good news. Image via Wizards of the Coast

However, Wizards of the Coast denied the entire report in a brief statement to VGC on February 1. Even though they regularly communicate with Tencent and have “many partnerships with them on a our IP number,” but they were not interested in selling D&D to Tencent or anyone else, adding: “We will continue to talk with our partners about how we deliver the best digital experiences for our fans.”

Honestly, it’s unlikely that Hasbro will sell out D&D. Other companies would certainly pay a pretty penny for it, but D&D is one of Hasbro’s most popular and profitable properties. It would make much more sense for Hasbro to form a partnership for D&D-related projects, such as video games, because it can share profits. Just last December, it was announced that Hasbro had shared the license with Payday 3 developer Starbreeze for a new live service game.

As for Tencent, it seems no one is too happy with the state of its video game division. During its annual meeting on January 29, Tencent CEO and co-founder Pony Ma admitted it felt like the company’s games business “achieved nothing” over the past year, as development Their game operation was not as successful as they expected (according to Reuters). It wouldn’t be surprising if Tencent looked to acquire a big-name IP to strengthen its portfolio. But for now, you can rule it out D&D is a potential target.