Esports Industry - Esports News - February 7, 2024

Team Liquid partners with Shikenso Analytics

Global esports organization Team Liquid has announced a strategic partnership with German company Shikenso Analytics.

    Shikenso Analytics and Team Liquid Announce Strategic Partnership    Shikenso Analytics and Team Liquid Announce Strategic Partnership

Image Credit: Shikenso Analytics/Team Liquid

Team Liquid x Shikenso Analytics – Optimize partnerships through performance metrics

The two companies will work together to monitor and optimize partnerships across streaming and social channels to further improve performance metrics and improve decision-making processes. As one of the leading esports organizations in the world and with competitive teams spread across multiple regions, this partnership will help TL solidify its position in the industry.

“Working with a unique partner who understands the esports and streaming industries is essential as it not only ensures the reliability of our data, but also ensures that we use the most appropriate methodology to determine asset value,” he said. Jason Lucas Lukes, Director of EMEA Partnerships at Team Liquid. “Team Liquid will work with us to improve the effectiveness of campaigns for our partners while using analytics data from our announcements to our reporting. We are very excited to collaborate with a forward-thinking company like Shikenso.”

Shikenso and industrial expansion

The IT company has received a lot of attention over the past two years by signing partnership deals with several esports teams, including G2 Esports, Fnatic, GIANTX, and Ninjas in Pajamas. Shikenso is also known for blogging and partnership analysis in the space, providing reports such as Esports Radar that focuses on sponsorship insights and combined with audience and viewership data.

Founded in 2000, Team Liquid is a multi-regional professional esports organization headquartered in Utrecht (Netherlands) with offices in Los Angeles (USA) and São Paulo (Brazil). The team currently competes in eight different titles, including major titles such as League of Legends, Counter-Strike, and Dota 2. In addition to Shikenso, TL boasts partnerships with major brands such as hardware company Alienware, car manufacturer Honda, and gaming chair companies. Secretlab.